This session highlights examples of successful collections engagement strategies that aspire to improve community relations and public relevance while building mutual trust between indigenous Pacific Islander communities and the collections/archives that house Oceanic ancestral belongings.

Your museum's growth depends on showing up where your audience lives: AI, Google, and social media. But how do you know if you're standing out—or even showing up? This session delivers a modern marketing playbook for the digital age. Learn to use AI tools to sharpen content, harness the $10K/month Google Ad Grant, reach new audiences through smarter segmentation, and prepare for a future where AI handles everything from customer service to ticket sales.

What if museum work didn't depend on a building? This session explores how public art can extend museum practice into everyday community spaces or function as museum space where no building exists. Using Springville, Utah's Art Loops and statewide public art systems as case studies, panelists will share how collaboration, policy, and collections shape this work. Attendees will leave with practical strategies to create scalable, public-facing experiences in any community.

Developing exhibits is often messy, straying from a prescribed set of rules. No matter how hard you try, scope creep can devolve into scope slaughter. Teams end up frustrated or disappointed. What causes exhibit making to go off the rails? When can you loosen up and make your own process? In this session, we will explore common pinch-points, offer practical advice, and muse on aspiring to "best practices"—which maybe aren't that perfect after all.

This session focuses on how museums bridge generational gaps to ensure long-term vitality. Leaders from the Utah Museum of Contemporary Art, Nora Eccles Harris Museum, and Kimball Art Center share innovative strategies for engaging children, college students, and seniors. This panel explores how tailoring programs to specific life stages fosters community engagement. Attendees will walk away with a "Life-Stage Toolkit" to broaden their audience base and build sustainable, inclusive institutional models resonating across the patron lifespan.

Museums in historic buildings come with their own set of challenges such as accessibility, environmental concerns in collections, and ongoing building maintenance. Because of these issues, our "wins" or measures of success often look different from those museums in purpose-built, modern facilities. Explore how reframing those metrics can demonstrate relevance to your community, improve staff mental health, and celebrate the unique things historic buildings can offer that more traditional museums often cannot.

Discover how the Smithsonian's Hirshhorn Museum and Sculpture Garden's "50 for 50" initiative is redefining collections care through a national model that shares American art across all 50 states and Puerto Rico. Examining the Utah Museum of Contemporary Art's role as the host venue for Utah, this session highlights creative strategies for reimagining storage and stewardship through cross-institutional partnerships. Attendees will walk away with practical approaches to enhance collections care and access through intra-museum collaboration.

This session will address three of the top strategies that museums of various sizes can use when seeking funding from a variety of sources: Individuals, Foundations, Corporations, Government Agencies, Membership, Planned Gifts, and Capital Campaigns. These skills can be used by development professionals and any other staff involved in fundraising requests. This session covers basic Development skills as explained by seasoned Development professionals.